Connecting Brands
Creating Growth

Building stronger pathways to sustainable business growth.

POTENTIAL, UNBOUND.

We believe potential has no limits.

OUR APPROACH

Taking a product's potential
to a bigger market

Between a product and its market there are more choices than you might think — and the choices you make decide how big the market becomes and how fast you grow.

Even so, many products disappear without ever meeting the right market.

Highblr understands consumers and designs the right market and sales strategy for each product. So that a product's potential doesn't stop at today's sales, we find new channels, make the connections and expand its market.

Connecting the potential of a product to a bigger market — that is what Highblr does best.

We make products go higher.

Discover Highblr

BUSINESS

Highblr supports its partners'
growth with diverse strategies

Built on membership platforms and e-commerce, Highblr is a distribution company that widens business possibilities — connecting domestic and overseas distribution and export all the way to food service.

Local Brands Business

Entry into and operation of offline and online channels

Read more

Overseas Export Business

A total solution for duty-free export

Read more

Product Development

Channel-exclusive PB & EB product development and supply

Read more

Corporate Welfare Platform

Platform development and mall operation for corporate members

Read more

Franchise

Korean and Japanese home-style dining brands

Read more
About Highblr
01

Local Brands Business

Highblr runs channel entry and operation for more than 30 Korean brands across offline and online retail. We provide specialist marketing consulting and agency services for stable sales and channel operations, and — standing between brand and channel — handle efficient inventory management, delivery and returns.

0+Channels
0+Points of Sale
0+Brands
0+SKUs
11stNaver Smart StoreAuction (ESM)Gmarket (ESM)WAMARTCoupangWoori Dongne Gukmin Sanghoe
02

Overseas Export Business

Building on the know-how and network from domestic channel sales, we export many Korean brands through offline and online duty-free channels. From customs clearance and listing paperwork to product registration, local distribution, channel management and marketing, we provide a total solution for duty-free export.

  • Duty-free store entry support for partner brands
  • Placement in the “high-b” premium family brand shop
03

Product Development · PB & EB

Commissioned by channels, we develop and supply their own Private Brand and Exclusive Brand products — strengthening each channel's differentiation and competitiveness while deepening our network and relationships with them. Working with Korean brands and manufacturers, we read each channel's strategy and target to deliver products that create added value.

  • Highblr premium fashion accessories brand
  • Changnyeong specialty co-marketing & Arosaegim tomato juice distribution
  • NS Mall–exclusive Hanwoo steak launch
  • Hanwoo gift packages & Seoul Hanwoo meal kits
04

Corporate Welfare Platform

We develop platforms and operate welfare malls for corporate members. As an official Samsung B2B dealer and official SPC Samlip dealer, we supply Samsung appliances and dessert foods at welfare-mall policy prices to partner companies.

Samsung B2B official dealerSPC Samlip official dealerONE storeCoway Goods Malli-am schoolSpider MallDongshin Toolpia

ABOUT US

We keep challenging
and move fast.

Highblr spans domestic distribution, overseas export and brand planning and development, proposing marketing strategies tailored to the character of each channel. Built on a brand portfolio covering diverse product categories and consumer groups, we combine patented platform-operation capabilities with specialists in every field to create growth together with our partners.

Company
Highblr Inc.
Founded
April 2022
CEO
Sunok Kang
Revenue
KRW 6.4 billion (2025)
Employees
12
Headquarters
Seongnam, Gyeonggi-do, Korea
Business areas
  • Domestic & overseas distribution and export
  • Product planning, development and marketing strategy
  • Building and operating corporate-welfare and members-only commerce platforms, and supplying products (employee, welfare, members-only and affiliate malls)
  • Whole-ingredient snack brand business (WONDER BITES)
  • R&D of pet platforms and membership services
  • Franchise and food service
Innovative Idea

Discovering new possibilities through innovative ideas.

Growth Engine

Pursuing continuous growth with relentless passion.

Solution Plan

Solving problems with effective, executable plans.

Flexible

Responding flexibly to a dynamic market.

Scalability

Realising scalability by approaching from many angles.

Success Rate

Always doing our best to achieve the results we want.

HISTORY

Milestones

2022

  • Highblr Inc. founded
  • Patent granted for a subscription platform operation service
  • Service partnership with Yanadoo Co., Ltd.
  • Samsung B2B dealer agreement

2023

  • Co-planned products with Changnyeong agricultural corp. “Arosaegim”; Arosaegim tomato juice launched
  • “Yukgam Yechan” chop steak launched exclusively on NS Mall
  • SPC Samlip dealer agreement

2024

  • Duty-free family brand shop “high-baby” launched
  • WAMART supply agreement; meat-processing manufacturer D IN F established
  • “Seoul Hanwoo” dining brand launched — Namdaemun flagship opened
  • Five online-exclusive Seoul Hanwoo products launched (galbitang, gukbap, tteokgalbi and more)

2025–2026

  • Contract with the operator of the ONE store shopping channel
  • Affiliate dining brand “Hwaleo Bada” opens its Mokdong store
  • “WONDER BITES” launched
  • Contract to operate the T-money Taxi Today members-only mall
  • Corporate welfare & members' mall platform developed

BRANDS

Brands we grow

Domestic brand portfolio

Masitneun StoreSamwon GardenSecond SkinArosaegimYukgam YechanTRYPet ClubWestwoodhigh-b

Duty-free export brands

Little LifeBamboobebePetite ElinSpectraSongs OrganicErgobabyEllavaOrganic GroundJellycat

FRANCHISE

Highblr Franchise Division

Highblr owns two home-style dining brands — Korean “Seoul Hanwoo” and Japanese “End Hwajeong” — with a specialist team covering menu planning and manufacturing. Through an efficient supply chain we create menus that deliver both value and satisfaction, and grow sales with content and marketing tailored to local trade areas.

Seoul Hanwoo

A Korean dining brand built on 100% Hanwoo beef, serving premium quality at fair prices. Dishes are finished at our factory to simplify in-store cooking — saving labour and operating costs while guaranteeing consistent taste.

Location
2F, 61 Namdaemunsijang-gil, Jung-gu, Seoul
Hours
11:00 – 23:00

End Hwajeong

A Japanese home-style brand featuring sous-vide pork steak and black chicken katsu. We run a directly managed store at Paju Premium Outlets and are developing online-exclusive products.

Location
Shinsegae Paju Premium Outlets, Paju, Gyeonggi-do
Hours
10:30 – 20:30

Affiliate brand

Hwaleo Bada · Mokdong

A live-fish raw seafood restaurant serving fresh seasonal fish delivered directly from the source every day, sliced by a chef with 30 years of experience. Spacious seating for families and group dinners.

Location
1F, 205 Omok-ro, Yangcheon-gu, Seoul
Hours
Daily 11:30 – 01:00
View on Naver Map ↗

CONTACT

Partner with Highblr

With broad know-how, Highblr helps partners establish and grow in the market strategically. We always strive to be your best partner.